In recent years, the global poultry market continues to grow, showing a booming trend. According to Baijia Strategy (DI Research), the global poultry market will reach to USD$432.31 billion in 2024, and it is expected to maintain steady growth in the next few years. The global poultry market is expected to grow at a compound annual growth rate (CAGR) of 3.98% between 2024 and 2030. The Asia-Pacific region has a market share of about 41 percent, making the world's largest poultry market.

After decades of development, China's poultry industry has steadily stepped towards the stage of high-quality development. The breeding scale, standardized and institutionalized, and the breeding level has been significantly improved, the animal epidemic prevention measures have been continuously strengthened, and the food safety system has been constantly improved. At the same time, with the deepening of China's "Belt and Road" initiative, in addition to more and more Chinese poultry products going to the world, the import and export market of Chinese poultry products, including live poultry, is also expanding, and more Chinese poultry enterprises have begun to invest and layout in overseas markets.

However, uncertainties such as international trade barriers, epidemic fluctuations and tariff policies also add complexity to the transnational operation of the poultry industry. Enterprises need a global diversified layout, so as to rationally allocate resources, find a stable supply chain, maintain strong competitiveness in the turbulent market, enhance the international discourse power, and maintain stable operation. This forum will build a poultry industry exchange platform in Asian countries, promote the green and sustainable development of Asian poultry industry, and promote the development of regional poultry industry.